For Realtors & Mortgage Brokers

Turn Renters Into Buyer Leads

Give every renter a reason to become a buyer lead with the Buying Power Calculator. Branded to you, configured, and ready in 48 hours.

$79/mo $49 one-time setup Ready in 48 hours
A renter checking their buying power on their phone
Why it converts

Built for the moment a renter wonders "what if?"

What if I could buy a house... That question is the highest-intent moment in the buying journey. The Buying Power Calculator gets them curious and routes their answers straight to your inbox.

✓

Trust by design

AAA-contrast, accessible, and compliant. Estimates are clearly labeled and never an offer to lend.

⚡

Instant clarity

Rent becomes a purchase price in real time. No waiting, no app, no friction.

The Buying Power Calculator, showing monthly rent, interest rate, state, and purchase equivalent
Readyin 48h
The lead-flow engine

Three steps from renter to qualified lead.

Your client's curiosity becomes your pipeline. Every interaction is designed to surface buying intent and hand you a warm lead.

01 · THE INPUT

A renter visits your site and enters their monthly rent. Easy to Use. They're already engaged.

02 · THE CALCULATION

The calculator translates rent into a max purchase price, factoring taxes and such, plus the income required. The full breakdown is shown right in front of them.

03 · THE WARM HANDOFF

When they're ready to talk, one click opens a chat with your AI assistant. When finished, the lead gets emailed straight to you and lands on your dashboard in real time.

Now featuring instant phone alerts so you get them quicker.

A broker checking buyer leads on their dashboard
Every lead, in one place

Your own dashboard, updated in real time.

Every renter who chats becomes a lead in your dashboard: name, number, and whether they want a call. No spreadsheets, no digging through email.

✓

See it as it happens

New leads show up in real time, not the next time you remember to check.

→

Everything in one view

Contact info, call preference, and lead trends. No separate tools to log into.

Try it first

Take it for a test drive.

Run the demo calculator, chat with Bev, then watch your test lead show up in the demo dashboard. The demo dashboard is public, so use made-up info.

The business case

One closed lead pays for years of access.

The setup fee pays for your customization and the low monthly cost allows your buyer to use it again and again. No per-lead fees, no revenue share. Every lead the calculator generates is yours.

Questions

Frequently asked questions

Where is this page online?

The page is a personal landing page we create for you. We do this on purpose so there are zero distractions from checking their numbers and, hopefully, chatting to take it a step further. You can put this on a page inside of your own website, but again, distractions. If you just want to enhance your website with the calculator, we provide the code to add it to your site.

How does the calculator actually work?

A renter enters their monthly rent and other details. The calculator instantly turns that into a max purchase price, factoring in today's interest rate, state property tax, insurance, and HOA. They see a full breakdown and how much income they would need to begin qualification.

Do I need to build or code anything?

No. We build your calculator into a branded page with your logo, headshot, and contact info at the top, configured with your colors and state. Use it as its own page or drop it into your existing site.

Where do the leads go?

When a renter is ready to talk, they click the chat button right on the page. That conversation, plus their rent and calculated numbers, lands in your own lead dashboard in real time.

How do I see my leads?

Every calculator comes with its own private dashboard. You can save it to your desktop as a shortcut or install it on your phone to get real time alerts. See every renter who used it, their numbers, and whether they want a call, all in one place.

Is this compliant to use?

Every number is labeled as an estimate, not a loan offer or a Loan Estimate. The calculator uses AAA color contrast and a clear estimate disclaimer throughout.

Can I update the interest rate or numbers later?

You don't have to. We keep it current for you: the interest rate updates weekly and property tax and insurance figures update monthly, pulled automatically, so it never goes stale.

Is there a contract, and how fast is setup?

No contracts. Cancel any time. Setup is a flat $49, and your calculator is ready within 48 hours of purchase.

Get started

Start capturing buyers this week.

Buy now and we'll send your link within 48 hours. Branded, configured, and ready to convert.